Learn how to track and grow your podcast with this beginner's guide to podcast analytics. Discover key metrics, tools, and why analytics matter.
Understanding your podcast's performance is crucial for growth and engagement. Here's what you need to know:
By keeping an eye on these aspects, you can fine-tune your podcast for better performance and growth.
Tool | Price | Key Metrics | Ease of Use |
---|---|---|---|
Blubrry | Free - $40/mo | Downloads, listens, geography, traffic sources, podcast clients | Easy setup |
Chartable | Free - $19/mo | Downloads, listens, episode performance, audience, social | Intuitive dashboards |
Podtrac | Free - Custom pricing | Downloads, listeners, geography, devices, playback | Robust analytics |
Podcast analytics are all about the numbers: how many downloads, who's listening, and how they're engaging with your show. Downloads and listens are counted differently, but both are important. You get some data directly from where you host your podcast, and other info from outside sources. Keeping track of all this over time helps you get the full picture.
Why keep an eye on these numbers?
How many people are listening
How long they listen, if they share your podcast, and other signs they like what they hear
Who's listening (like their age and where they're from)
How you're making money from your podcast
Extra info from different podcast platforms
Tool | Price | Key Metrics | Ease of Use |
---|---|---|---|
Blubrry | Free - $40/mo | Downloads, listens, geography, traffic sources, podcast clients | Easy setup |
Chartable | Free - $19/mo | Downloads, listens, episode performance, audience, social | Intuitive dashboards |
Podtrac | Free - Custom pricing | Downloads, listeners, geography, devices, playback | Robust analytics |